News, press coverage and other thoughts.
When should brands use tech in retail?Lots of brands want tech driven, digitally enhanced environments when it comes to their physical stores. But when does tech in retail really make sense? It’s easy to understand why – brands want to connect with digitally native consumer groups, and make their online and IRL presence feel cohesive – as well as position themselves... Read more »
2024: Trend PredictionsCultural currency, niche aesthetics and a slice of humble pie. We take a stab at some of our bets for 2024 retail and design trends.
A Brief History of Peach: Peach Fuzz is Pantone’s Colour of the Year 2024'Peach Fuzz' is Pantone's 2024 colour of the year. So, we thought it apt to take a little deep dive on 🍑's influence across visual culture.
2023 Design TrendsIt's been another weird year. We take a look back at our take on 2023's biggest design & commercial trends.
Interviews News Opinion
“Online shopping has liberated what in person retail can be.”Last week, Formroom‘s Managing Director, David Roberts, joined a panel discussion featuring Becky Jones of Someday Studios, Koral Abrahim from The Ready House, and Sarah Parsonage of One Question at London Build Expo. The focus? an in depth exploration of a much anticipated project, working alongside Westminster Council, to redefine Oxford Street as a revitalized... Read more »
Gucci Cosmos @ 180 Studios: How to Make an Exhibition Feel ‘Luxury’In recent years, the world’s top brands have made brand exhibitions their go-to when seeking to create deeper connections with consumers. Gucci Cosmos, fresh from Shanghai, is an immersive dive into the 102-year history of the brand. Designed by the legendary Es Devlin, known for multi-disciplinary stage and set designs, the exhibition feels special. It’s... Read more »
The changing face of luxury retail: freedom, customer-centricity and no more queuingLuxury retail strategies see brands continue to refocus their priorities on evolving customer expectations to stay in favour. There have also been some significant statistical shifts in the luxury market – Gen-Z are the fastest growing consumer group, and at least 1/3 of all luxury purchases are now made online. The old paradigm, (including queueing outside... Read more »
News Opinion Trend
Iris the Restaurant: a Case Study in Destination DiningIn the middle of the stunning Handangerfjord in Norway, new restaurant ‘Iris’ has opened, claiming a unique gastronomic and educational experience. Housed in the futuristic ‘floating art installation’, ‘Salmon eye’ – part aqua-culture centre, part charitable foundation, Iris is not your standard eatery. With the rise of destination dining, (or ‘expedition dining’, as Iris refers... Read more »
Why luxury beach club takeovers were THE retail trend of the summerLinen, rattan, social media’s obsession with aesthetics and curated identities collided with luxury fashions exponential quest for authentic experience to create THE definitive retail trend of the summer: beach club takeovers. Top influencers social media feeds have been transformed to visions of la dolce-vita inspired bliss. (Credit: @kyliejenner, @haileybaldwin and @wolfiecindy on instagram) Tomato-girl summer... Read more »
We Need to Talk About CGI Marketing Campaigns…CGI marketing content has evolved – aiming for a striking level of realism, and imitative of organic content (for example, made to look as if shot on an iPhone). Often quirky, playful, and engineered for virality, these CGI marketing campaigns have made waves on social media. But does it matter if they’re ‘real’ or not?... Read more »