News Recruitment Team
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News, press coverage and other thoughts.
Recruitment
We’re hiring Interior Designers!
Commercial Interior Designers Full-time | Remote or Hybrid – depending on your location Formroom is a multi-disciplinary award-winning design agency creating transformative environments for global retail and hospitality brands. We are currently recruiting Interior Designers, of Mid to Senior levels to join our creative studio. We’re looking for designers who are creatively confident, technically fluent, and... Read more »
Opinion Trend
Dubai’s Influence as a Retail Hub
We’ve been fortunate to work with clients like Charlotte Tilbury, Myriam K, The Social Pup and Varsity in Dubai, Riyadh, Bahrain and Kuwait to bring some of our most ground-breaking concepts to life in a market where true innovation thrives. For us, the Middle East is often one of the most exciting places to work because of its constant redefinition of space design with cutting-edge concepts that blend retail and hospitality into immersive and sustainable experiences.
Opinion Trend
Shaping the Future of Indian Retail
India’s retail landscape is undergoing a significant transformation, driven by a surge in experiential shopping, the influence of younger Gen Z consumers, the evolution of luxury retail, and the integration of technology. At Formroom, we’ve had the privilege of contributing to this evolution through our design of Azorte, the flagship store and first brand world for Reliance Retail. This project exemplifies the dynamic shifts in Indian retail and offers insights into the future of store design in the country.
Opinion Trend
The Rise of the Brand World
"A brand world is a cohesive universe where design, storytelling, content, and community converge to shape how people experience and emotionally connect with a brand." Chloe Gordon’s recent article for Dieline articulates the same philosophy we’ve built our approach on for the last 20 years: why tell people your brand story, when you can show them?
Opinion Trend
Annual Report: Trends for 2025
We've observed some fundamental shifts in retail and hospitality that we predict will continue well into this year. From a focus on niche interests to the growing popularity of human craft, customers are rebelling against mass-market approaches in favour of something distinctly more... personal.
Opinion Trend
“The IRL Effect”: The Rise of Surrealism in Retail Interiors
With the growing popularity of multi-sensory, experiential pop-ups and interior retails, a reoccurring theme we stand by is the celebration of play and absurdity. It is not news that traditional retail is on its way out. Amidst a challenging and uncertain future, we rely on our imagination and escapism more than ever. Providing an emotional... Read more »
Trend
Festival brand activations & pop-ups we’re loving in 2024
Festivals are an experiential marketing dream come true. They've become prime real estate for (all kinds) of brands to engage with their audience. Aside from festival brand activations being a great promotional tool for building all important 'real life' experiences with Gen-Z and beyond, they can also be seriously lucrative retail opportunities
Trend
Beauty Trends You Need to Know About in 2024
We explore some of the most influential trends shaping the beauty landscape in 2024, from online behaviours to physical retail.
Interviews
15 Minutes With: David Roberts (MD, Formroom) Sustainability 4/5
For the penultimate part of our sustainability series, we’ve brought it home to chat to our MD, David, about sustainable practices, design philosophy, and doing our bit. Hi David! We’ve discussed sustainability questions with a lots of different voices across the industry in this series – so what does sustainability mean to you? David: I... Read more »
Opinion Trend
When should brands use tech in retail?
Lots of brands want tech driven, digitally enhanced environments when it comes to their physical stores. But when does tech in retail really make sense? It’s easy to understand why – brands want to connect with digitally native consumer groups, and make their online and IRL presence feel cohesive – as well as position themselves... Read more »
Opinion Trend