All Insights

News, press coverage and other thoughts.

Contemporary Interior Trends in Hotel Design

As new generations of travellers emerge, hotel design trends evolve in combination with these changing consumer behaviours.

Dezeen – Seven ice cream shops

Dezeen has scooped up seven design-focused ice cream shops to satisfy your sweet tooth all year round.

What to Expect for Café Interiors in 2023

Today’s society is always on the run. So, how can café interiors encourage customers to stay in and fully experience the brand?

Food and Beverage Industry Trends

What’s next for the food and beverage industry? Our restaurant and café designers weigh in on leading trends for this year.

FormRoom Appointed Three’s Retail Creative Agency

Three UK appoints retail design agency, FormRoom to explore new boundaries.

How Do Pop-Ups Help Brands Evolve?

Pop-ups have become an integral part in creating hype around your business.

Creating your Brand Blueprint: A Roadmap to Success

How to distil, evolve or expand your brand identity and brand experience?

Why Luxury Retail Pop-Ups are the Future

Luxury pop-up stores were originally a welcome solution to expensive long-term leaseholds. Now, the retail pop-up industry is worth an estimated £2.3 billion.

Milk Train Wins Best Experiential Design

FormRoom awarded best Experiential Design at The Drum Awards for our Milk Train store design.

Dezeen for FormRoom

FormRoom fashions Instagrammable interiors for Milk Train ice cream shop.

Frame Magazine for FormRoom

Instagram trends are informing spaces – such as this Art Deco ice creamery in London.

How paid sabbaticals have benefited FormRoom

We live in an age where people’s interests in wellbeing and a healthy work-life balance are on the rise.