All Insights

News, press coverage and other thoughts.

Behind the Curve: Is the beauty industry lagging behind when it comes to retail?

The world of fashion retail is constantly evolving, with in-store innovation and hospitality crossovers introduced to keep customers excited and coming back for more. But what about beauty?

Materiality, Personality & Identity: The Rise of Jaquemus

How the Jacquemus brand strategy, consisting of 360° storytelling, social media mastery and charismatic founder combine to create unprecedented success for the brand.

Opinion Uncategorised

Why Beautiful Public Spaces Matter More than Ever

In dark and divided times, we all know how beautiful spaces can lift our spirits and bring us together. Why then should public spaces experienced by thousands of people a day be typically devoid of the kind of warmth and expression we value in our homes, favourite restaurants or local galleries?

Formroom partners with retail giant Reliance to design India’s first Neo-Store: Azorte

In our most recent international department-retail project, Formroom was tasked with creating a blueprint design for Indian giant Reliance Retail‘s new fashion and lifestyle destination super-store, Azorte.

Formroom MD Takes Part in New BBC Three Series ‘Hire Me: Competing for a Dream Job’

We are thrilled to announce our MD, David Roberts and Formroom’s participation in brand new BBC three series ‘Hire Me: Competing For A Dream Job’.

4 New Types of Branded Spaces

It’s not a traditional shop, restaurant, hotel, or bar, so what the hell is it? The meaning and function of physical spaces for brands has been changing and expanding rapidly as digital innovations and shifting social behaviours usher in new *kinds* of spaces and demands for brands.

1 Key Design Secret for Great Commercial Interiors

Investment in a blueprint design is a no-brainer for businesses with the ambition to roll out to new locations in the future, or for existing brands looking to standardise and amplify the impact of existing venues.

The Power of Nostalgic Spaces

An all important question for brands is how to create an emotional connection with their customers, and even more importantly for us as an agency, how to create spaces that reinforce this connection.

How the Metaverse is Influencing ‘Real Life’ Design

3D rendered environments, digital art, NFT’s and the metaverse are becoming BIG influencers on design.

How do your ‘Green Credentials’ stack up?

In the discussion of climate change you’ll hear terms such as Sustainability, Eco-Friendly, and Green being used interchangeably. However, there are key differences in their definitions which are important to understand when playing our part in the fight against climate change. What do they truly mean, and how can we action truly sustainable design?

Restaurant & Bar Design Awards Q&A

Speaking to Restaurant & Bar Design Awards, creative agency FormRoom’s MD.

The Luxury Jewellery Industry In 2020

The luxury jewellery industry is drawing on consumer behaviours and positioning their products to ‘new money’ consumers.