Visual Merchandising & Display Awards 2017

2017 was an unrivalled year for FormRoom and Prop Studios with our talented team producing some of our best work yet.

We were absolutely thrilled with the results of the 2017 VM & Display Awards. The VM & Display Awards boast over 25 years’ celebrating excellence and innovation in the retail visual merchandising and display sector.


8 nominations… 3 wins… 4 amazing projects from FormRoom & Prop Studios.

Jack The Clipper

In the gripping world of the notorious Jack The Ripper, the mysterious and elusive serial killer, FormRoom were tasked with the challenge to transform this tale into a store concept.

FormRoom re-branded the Jack the Clipper store identity, harnessing customer experience and introducing the Gentleman’s Club with a unique, macabre twist.

Our design team took the rich narrative of the Jack the Clipper brand and installed several exciting visual cues into the store concept.


  • Winner Of Best Store Concept
  • Finalist For Best In-Store Branding & Best Non-Fashion Retail Concept


The FormRoom team continued their long-standing partnership with Levi’s, designing and building a concept pop up shop. This creation celebrated the latest “You Say You Want A Revolution?” headline exhibition at the V&A Museum.

Drawing inspiration from the “Records and Rebels” exhibition, FormRoom dressed the pop-up in retro sixties vibes whilst staying true to the Levi’s brand using natural plywood and seamless joinery.


  • Finalist For Best Use Of In-Store Graphics

Urban Decay x Jean-Michel Basquiat

Our sister agency Prop Studios were invited to design an immersive promotional site and window display to celebrate the Urban Decay x Jean-Michel Basquiat capsule collection. Exclusive to Selfridges, this installation payed homage to the much-celebrated artist.


  • Finalist For Best Windows In An Independent Store