01.02.2022
Dezeen – Seven ice cream shops
As the warm weather fades away and winter approaches, Dezeen has scooped up seven design-focused ice cream shops to satisfy your sweet tooth all year round, and we were thrilled to have two of our projects featured.
Quickly landing top position in Dezeen’s ‘Most Popular’ articles, the influential publication placed two of our ice cream shop design projects among the list of highly remarked dessert parlours. To top it off—Milk Train and Dyce were the only UK-based projects.
Milk Train, London, UK, by FormRoom
Cut-out clouds and pastel-blue walls form a whimsical backdrop to the London store of ice cream star Milk Train, a brand that has become increasingly popular on Instagram for its wacky ice cream offerings.
FormRoom interpreted the brand’s name into train-like seating booths, departure board-style menus and overhead shelves that display prop suitcases.
Travel-related puns dotted about the interior in neon signage also encourage visitors to snap images and share on the photo-sharing app.
Dyce, London, UK
Shiny convex mirrors decorate the millennial-pink and baby-blue interior of Dyce, an ice cream parlour in London’s Marylebone neighbourhood.
The ice cream shop design and cafe, designed to be both “unexpected and immersive”, features a mix of Instagrammable and surrealist features – its curved floor and two-tiered seating are meant to resemble melting ice cream, while subtly nodding to the work of artist Salvador Dali.
