Brands championing sustainability in 2019
In 2019, the rise of deforestation, climate change and air pollution have caused environmental concerns that are too harsh to ignore and at last it seems both consumers and brands are working together to combat the issue.
Brands who are adopting a new attitude to help global affairs are now becoming favoured by the masses of like-minded consumers. And with new objectives transpiring, we’re looking into three brands who are marching forward to make positive changes.
Swedish fashion retail brand Ganni quickly reached a cool 660K followers on Instagram. Their latest movement? Rent, rethink, reduce. The brand vows to reduce their carbon footprint by increasing the longevity of their clothes. Offering a one to three week rental plan, Ganni hope to reduce textile waste with their new model. The brand is confident that they can help the landfill crisis, and it isn’t a moment too soon, as in Denmark alone 39,900 tonnes end up in landfill per year.
In Denmark alone 39,900 tonnes of textiles end up in landfill per year.
Rent The Runway
Ganni aren’t the first fashion brand to put their focus into sustainability. Entering the fashion rental arena in 2009, Rent The Runway is an American brand combining luxury with sustainability. Being one of the first of it’s kind has seen the fashion conscious brand grow to an estimated worth of $1 billion dollars. Rent The Runway continued to expand on their sustainable fashion movement—thinking outside the (cardboard) box—and invented patented eco-friendly garment bags.
The Body Shop
With a growing demand for a reduction in plastic packaging, The Body Shop is stepping up to do their bit and encouraging their customers to return, recycle and repeat. Earlier this month, The Body Shop created a refill station in their central Bond Street store. With interior design elements recycled from landfill waste, The Body Shop are serious about helping reduce plastic pollution. Empty plastic packaging can be returned by heading in store to either dispose or refill with new product. The brand also pledge to allow all plastics from other brands and retailers to be recycled in their store too. With a partnership with recycling company Terracyle to re-purpose plastic to new items such as playgrounds and park benches. As an extra incentive, The Body Shop has started to offer a voucher scheme to encourage more customers to recycle with them.
The brands that are changing their business models and attitudes towards our environmental issues are being rewarded. Customers will continue to make mindful investments and show brand loyalty to those who are supporting their own values. With new habits, come new ways of shopping and consuming which will have a knock-on effect on how we move forward to design and build eco-friendly spaces.
It’s not just beauty and fashion retail that’s looking to combat the severe environmental issues we’re facing. Food and beverage app Olio are fighting for a new attitude towards food waste. The free app has soared in popularity, with over 1 million active users. Olio make sharing unwanted food easy, with a snap and share feature that allows both hospitality businesses and general households offer unwanted food to other members of the community.
A third of global produce is thrown away and brands that represent a ‘share more, waste less’ solution will continue to soar as consumers become increasingly conscious of climate change and the damage that is caused by mass production within the food industry. Reducing food waste is the third most effective solution to fighting climate change and as awareness spreads, customers are starting to look at solutions from the type of foods they’re eating, to the establishments they’re supporting.