Ted Baker Debuts Ottowa Store with Reference to Construction Toys

Continuing our collaboration with the Ted Baker, FormRoom were invited to develop a proposal for various interior panel units of the brand’s Ottowa Store in Canada.

“This site specific theme is based on the engineering of bridges and railways found locally in the Ottawa area”

This site specific theme is based on the engineering of bridges and the railways found locally in the Ottowa area. The brief was to create panels based on this throughout the store and to reference construction toys, such as Meccano, and on items of Ted Baker apparel.

Used as a link to Ted Baker’s strong British heritage throughout the store.

Our references included that of the Prince of Wales bridges and the type of details found in Ottowa’s train station’s architecture. The theme also has a strong reference to the Royal connection back to Britain and in the names and luxury train travel, which is used as a link to Ted Baker’s strong British heritage throughout the store.

We worked on scale hand drawings, cardboard prototype samples and Illustrator files to produce lasercut metal pieces. To transport customers back to the environment of luxury train travel, we furnished faux leather luggage panels that are seen throughout the store. The panels were crafted at our in-house production facility in Ditchling and transported to Ottowa to be installed.