Insight & Strategy
We combine detailed market research, consumer insight and experience mapping to inform our projects, unlocking the power of 360° insight to drive design decisions.
We are a design agency first, but a consumer insight and brand strategy agency in our approach. Using an extensive library of industry knowledge, competitors, trends and market and consumer analysis tools we help global businesses develop their brand and implement that brand across every touchpoint.
Our team provides the insight and strategy services you need to make sure your space is functional, memorable and impactful. We help you understand how design affects customer experience and develop designs tailored to your business.
Explore how we conduct our insight & strategy stage to any project below.
What goes into our insight & strategy services?
Looking at consumer insights is fundamental to how we approach each project.
As a future-focused design agency, understanding trends in human behaviours and shifts within industries allows us to align your brand with the current cultural landscape and ensure we are reactive to the ever-evolving consumer mindset.
Trend Forecasting
We draw on our expertise from market research and consumer insights to understand the environment, target audience and customer needs from the start of every project.
As a research informed design agency, looking at consumer insights is fundamental to how we approach each project. Understanding trends in human behaviours and shifts within industries allows us to align your brand with the current cultural landscape and ensure we are reactive to the ever-evolving consumer mindset. We produce monthly trend reports and opinion pieces which commentate on the changing faces of retail, fashion, consumer behaviour and more.
Market Research
We specialise in extracting valuable insights from market data to help us make smart design decisions and keep ahead of competitors. Our team of experts will analyse trends, customers and competitors to develop a tailored strategy for your business.
Research tools provide us with foundational insights before we commence with a project. Through market research, we understand what it takes for a design to reach its full potential with its intended audience. We look at global and local trends, identify key competitors, and explore how concepts will land in the eyes of those who matter most to your brand.
Consumer Insight
Once the market landscape is established, we profile a range of consumer groups to look at how our designs can best meet the desires of your current and potential customers.
This involves a detailed analysis of demographics, belief systems, consumer behaviour, and design preferences to establish how best we can reach the target audience and outperform competitor projects.
Technology Integration
We leverage digital technology in our designs, from the latest in customer service innovations all the way to VR, AR and the latest in hospitality and retail tech.
This helps to to set us apart from some other design and brand strategy agencies – when it comes to our in-house design processes, we create with the latest digital technologies from visualisation and design software to the production of photorealistic 3D renders for every project.
Experience Mapping
We go beyond aesthetics and consider the entire customer journey when developing a design—from entering to leaving.
Our team of designers strategise how every aspect of the space will work for you and your customers, both practically and experientially.
Explore our full range of services…
Get in touch
As a leading consumer insights and brand strategy agency, we pride ourselves on our process. From the insights we’re able to share with our clients to the comprehensive brand strategies we produce, our goal is always to innovate and inspire. If you’d like to learn more about our process or have a project in mind, please get in touch or explore more of our services.