UGG® approached Formroom to design and create six window schemes across the UK and France for their global anniversary campaign ‘UGG: 40 Years’.


Our window design looked at bringing the campaign to life, celebrating the bold, unapologetic individuality of UGG®.


Celebrating their deep-rooted California heritage, UGG® paired two popular fashion icons, Heron Preston and Adwoa Aboah, whose bold and fiercely individual ideals represent the next generation of UGG®.

The design focused on playing with illusion and depth while keeping a bold graphical approach inspired by the 40th Anniversary campaign. The two high-impact faces were the key window visuals – wearing the limited-edition collection. As an iconic California location, Big Sur’s striking coastline served as the textured background in the primary window scheme, while a sky print was used for the secondary window.

We designed the window around impactful graphical shapes to put emphasis on its different sections, its symmetries and asymmetries, creating dynamic compositions.

Stepped plinths with reflective tops are mirrored and allow for unexpected product display. The use of floating frames and vinyl creates the illusion of depth and plays with form.

The secondary window focuses on the illusion of depth and glorification of products, using various-sized frames and mirrors while sky print and reflective floating podiums create an illusion of products floating in the air.


Scaled versions of the display have been developed for wholesale activations, pop-ups, and table risers around the world.


“We wanted to take the opportunity to look back to who we are as a California lifestyle brand that’s been embraced by bold and provocative people, so the images respect our heritage while featuring the people we have connected with.”

Andrea O’ Donnell, UGG Brand President