We designed an entirely new luxury nail salon experience. A favourite of beauty editors and influencers alike, Townhouse nails is famous for its Insta-worthy manicures and minimalist nail-art designs.

Mission.

Townhouse nails approached Formroom for a salon redesign, fit for the launch of the brand new Harrod’s beauty hall in London. Already a trailblazer in their industry, the focus was on the experience of the customer in a luxurious, contemporary environment. This included a clear vision from the client, specifically including a neutral colour palette. With Harrod’s being the first of a major rollout from our blueprint design, our design partnership with Townhouse nails signals a new generation of luxury nail salon design.

Approach.

Working closely with the client’s vision, we took from a soft, neutral colour palette and delivered this across a mix of material textures, including ribbed wood panelling, boucle and plasterwork. 

Our design strategy took inspiration from aspirational loft and townhouse residential aspects, including a showstopping first-of-its-kind, fully bespoke nail bar at its centre formed from stone-effect Versital, which allows for an ultra-hygienic and durable surface without sacrificing any of the aesthetic. 

A space for exploration, there are areas for retail, individual and group manicure experiences. Champagne brass detailing encloses various destinations within the salon to allow for semi or fully private treatments, including a fully custom enclave for two with custom design seating and service stations. 

All lighting within the space is fully bespoke, with warm spheres circled in brass.

Results.

Our design for Townhouse nails clearly aligned itself with the client’s visions and desires when beginning this project, seeing the creation of a space that felt both luxurious yet welcoming and aspirational but never uncomfortable. Utilising the best in beauty tech and domestic interior design trends and intergrating it seamlessly into a unique luxury nail salon environment, Townhouse nails truly brings something new and distinctive to the luxury salon landscape.