We worked with Three to offer an optimistic view of a 5G-powered future in its biggest brand campaign to date.

Mission.

Our work with Three sought to establish the mobile providers as the market leader in 5G whilst offering a fun antidote to negative headlines and bleak forecasts of the UK’s future. 

As Three’s ongoing partner, we were commissioned to design a series of window activations and in-store schemes to support the campaign film launched in February. The campaign charts the evolution of Three’s ‘Phones Are Good’ proposition to support the rollout of Three’s 5G service across the UK, taking on the phone cynics by reimagining pivotal moments in history if phones had been available.

Approach.

This campaign held a large focus on a futuristic cityscape, establishing a taste of an exciting and connected world powered by technology, incorporating Three’s partner logos throughout.

Conforming to the brand campaign, the bold scheme demonstrates Three’s fun and relatable personality, whilst transporting passers-by into a vibrant 5G world of endless possibilities. From drone pizza delivery to holographic billboards for partners of Three, such as Samsung and Tinder.

A 3D wormhole mirror installation acts as a portal into this world while creating maximum visibility and visual interest. An AV screen in the centre of the wormhole enhances the spiralling effect of the display.

Results.

A thought-provoking campaign combining the reality of technology and the introduction of 5G and the whimsical, fantastical realms of the futuristic technology we are yet to have discovered, encouraging the viewer to imagine what this could bring.

 

“The display transports passers-by into a vibrant 5G world of endless possibilities.”