Health and eco-conscious food store, Naturally, came to us to develop a brand identity and strategy, as well as a full in-store fit-out across multiple London branches.


The development of every step of Naturally’s brand journey, from store experience to graphic design.


We conducted extensive research on all potential competitors, from independent stores to big retailers, analysing everything we could, from stock, store layout, pricing, banding – even how they were displaying their products! We identified gaps in the market and worked with the Naturally brand pillars to weave an individual brand strategy into a crowded market and reaffirm the company mission and ethos. 

From this strong foundation of research and profiling, we developed visual brand assets and an in-store experience that amplified the brand profile we had refined. We presented brand assets ranging from the primary logo design to staff uniforms and shelf labelling, as well as the interiors themselves.


A refined implementation of branding, resulting in a truly cohesive and consistent brand, shopping experience, and message.