Hybrid wellness and retail spaces, paired with sustainable design informed our project with Natural Vitality.

Natural Vitality, the family-run Ecuadorian wellness brand, sought to bring retail innovation and sustainable interior design to South America. Working with Formroom, their stores have been reimagined as mixed-use spaces, offering a range of therapeutic products and therapies.

Insight & Strategy

By examining both local and global competitors, we worked with Natural Vitality to identify a unique positioning space in the market. We wanted the Natural Vitality experience to be a holistic one, underpinned by core values such as modern, smart and approachable.


Following a rebrand that positioned natural vitality as contemporary and fresh, we focused on natural and locally sourced materials that honour the brands Ecuadorian heritage and a mission of wholly sustainable interior design. Unpolished concrete, light wood, terracotta, rattan and tiling all come together to create a space which is both contemporary and welcoming, tranquil but inspiring. We used neutral palettes, and earthy textures of plasterwork, black steel frame and brick to accent the fluid, multi-purpose space.

“My experience working with FormRoom was formidable. The feedback in Ecuador has been outstanding – people have said that the design elevated the standards of retail spaces in the country.”

Andrea Pinto, Natural Vitality