Our AW24 flagship window design concept for JOSEPH is an innovative artistic installation inspired by the brand’s signature plissé fabric treatment.
The repetitive lines and folds characteristic of the collection are brought to life in a striking, freestanding sculpture.
Crafted with sustainability in mind, the sculpture is entirely made from cardboard and high gsm card. This eco-conscious approach aligns with JOSEPH’s commitment to ethical fashion and responsible design. The subtle palette and flowing form of the sculpture create a visually appealing artistic installation and environmentally friendly display.
Illuminated by a combination of spotlights and natural light, the sculpture casts interesting shadows that add depth and dimension to the piece. The intricate arrangement of triangular prisms and W-shaped card connectors creates a visually appealing and technically impressive structure. This innovative design eliminates the need for additional fixings or supports, showcasing the power of simple yet ingenious engineering.
The sculpture’s accordion-like structure invites viewers to explore its form from different angles. As the light shifts throughout the day, the sculpture’s appearance evolves, creating a dynamic and ever-changing experience. This interplay of light and shadow highlights the intricate details of the design and adds to the overall impact of the installation.
By combining artistry, sustainability, and innovative design, this window display captures the essence of JOSEPH’s AW24 collection and invites viewers to explore the brand’s aesthetic.
Translating the abstract concept of plissé into a tangible form, the artistic installation invites viewers to engage with the collection on a deeper level. It encourages them to appreciate the intricate details and innovative techniques that underpin JOSEPH‘s designs.
This project is part of an ongoing series of collaboration between JOSEPH and Formroom.
