Injecting warmth and fun interior design into the next generation of high street opticians.

Mission.

Our project for Frames opticians was all about injecting colour, warmth and inclusivity into opticians interior design and the highstreet model.

Frames came to us looking to be a new player in a gap in the market between national, medically led opticians and the emergence of independent, boutique and more fashion led eyewear retailers.

Approach.

Contemporary and inclusive, we partnered to create an opticians interior design strategy that welcomes a diverse client base, while feeling refreshing and vibrant.

We developed a warm and joyful palette of peaches, minty greens, lilacs and blues in combination with motifs of different shapes, echoed in in-store graphics, signalling an embracement of each customers unique personality, needs and style.

Practical, accessible customer journey planning aligned with digital book-in kiosks and pared back signage simplifies the eye-care environment for a compact healthcare – retail hybrid. Aspects of the brand’s identity is carefully integrated within the overall design through high level signage and environmental graphics in order to guide customers through the space and allow for self-guided journeys. Integrated storage and security ensures that the large variety of stock is prominent and accessible across the space.

A digital-led window display incorporates screens to display promotional and brand messaging, with some branches also able to display the next available eye test appointments in store inviting the passing customer across the threshold.

Results.

Inclusive, accessible, vibrant and designed for scalability and application across multiple sites, our blueprint opticians interior design for Frames is currently being rolled out across the UK.