News, press coverage and
other thoughts.

Three UK appoints retail design agency, FormRoom to explore new boundaries.

Pop-ups have become an integral part in creating hype around your business.

How to distil, evolve or expand your brand identity and brand experience?

Pop-ups proving a staple for luxury brands.

FormRoom awarded best Experiential Design at The Drum Awards for our Milk Train store design.

FormRoom fashions Instagrammable interiors for Milk Train ice cream shop.

Instagram trends are informing spaces – such as this Art Deco ice creamery in London.

We live in an age where people’s interests in wellbeing and a healthy work-life balance are on the rise.

London ice cream shop has interior designed for Instagram.

FormRoom Reinvents the Roman Empire with Kailo.

Nailing the basics remains key to a successful store experience on a low-budget.

In today’s fiercely competitive market, brands are seeking to do more than simply displaying well-dressed mannequins