Mon Purse Focuses on Digital Customisation for Pop-Up
As part of their international expansion, Australian luxury accessories brand Mon Purse approached FormRoom to completely redesign their retail concept and transform it into immersive concession spaces across the globe.
“A truly innovative customer experience that allows anyone to custom design their own range of luxury bags “
Mon Purse deliver a truly innovative customer experience that allows anyone to custom design their own range of luxury bags and accessories, through a state of the art digital platform.
Taking inspiration from the studio spaces of high-end fashion designers, FormRoom looked to combine materials swatches and hardware samples with bespoke cabinetry a in a combination of marble, mirror and gold tones.
“Taking inspiration from the studio spaces of high-end fashion designers”
Large digital screens and iPads in store also allow customers to custom build their bags online from within the store.
The space also contains a large embossing station for on-the-spot personalisation of ready-made products on display throughout the concession.
Formroom then custom built and installed the concession spaces in Selfridges London and Trafford, with Bloomingdales New York and San Francisco to follow by the end of 2017.
Each concession has been slightly reworked to maximise its layout and local market, whilst retaining the soon-to-be iconic Mon Purse retail brand experience.