02.02.2022

Levi’s Evolves Brand Interiors with a Focus on Their Female Customer

Levi’s came to Formroom seeking to evolve their brand interiors, focusing particularly on their female customer and how we could make Levi’s a more inviting and inspirational space for her.

Levi’s came to Formroom seeking to evolve their brand interiors, focusing particularly on their female customer and how we could make Levi’s a more inviting and inspirational space for her.

For this project, we took our concepts and used them to transform a derelict warehouse in Fitzrovia into a brand new Wholesale, Brand and Event space for the Levi’s, Made in Crafted and Levi’s Vintage Clothing lines.

We brought old parquet floors back to life, built new partition walls, installed lighting features, manufactured new furniture and worked with Levi’s own brand items to bring together an inspirational space for a modern Levi’s to showcase their new collections.

Focusing on new ways of presenting the campaign imagery and styling, we took the core DNA of Levi’s brand and added a fresh, contemporary twist. The project had a very short lead-time and was installed ready for the opening press launch.

Interviews

15 Minutes With: Waugh Thistleton Architects (Sustainability 3/5)

(Image credit: Waugh Thistleton Architects) We were overjoyed to interview Dave Lomax, Associate Director at Waugh Thistleton Architects (WTA), a London based practice renowned for their pioneering use of timber in large-scale buildings. Large-scale timber buildings provide sustainable benefits by storing large amounts of carbon, reducing energy consumption, and promoting renewable resources. With a focus... Read more »