Experiential Office Design
‘Experiential’ has been one of the biggest influencers on contemporary commercial design – office design follows suit.
As the bar has been exponentially raised across industries to make purely ‘functional’ experiences essentially redundant, in combination with pressure on workspaces to offer something to employees that remote work cannot post-pandemic, experiential office design and next-gen workspaces bow in.
The introduction of Immersive art into offices offers a variety of functions, from enhancing a sense of employee connection to their place of work, fostering a sense of community, forging more engaging external business connections and encouraging interactivity between people and with the installations themselves.
Just as retail design strives to strengthen connections between brands and consumers through design and in-store experiences, the same principles now apply to workspaces – to foster commitment, emotional investment, and offer an elevated experience to something that may have previously been purely functional.
This can be true for HQ’s (the most fitting ‘flagship’ equivalent, and even co-working spaces that are in themselves a brand that is bought into.’ Hyper-evolved workspaces (as referred to by design studio acrylicize) think that immersive and often interactive art are key to this new generation of workspace design, and the incorporation of this from an interior design perspective should be vital for any ‘next gen’ experiential office design project.
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