Dezeen for FormRoom

The influential interiors magazine Dezeen, take a look at our Milk Train store design and the “playful features” applied for today’s customer, and sought-after Instagrammable moments.

FormRoom fashions Instagrammable interiors for Milk Train ice cream shop.
“Cloud-like ceilings and neon signage are just some of the playful features that design studio FormRoom employed to create this Instagram-friendly ice cream store in central London,” Dezeen spoke of the design.

“It is the first retail space of the brand, which has become popular for its wacky ice cream offerings, and will act as a blueprint for the design of all upcoming Milk Train branches. Until now they have exclusively traded out of pop-up food venues.”