Trend

News, press coverage and other thoughts.

News Opinion Trend

Iris the Restaurant: a Case Study in Destination Dining

In the middle of the stunning Handangerfjord in Norway, new restaurant ‘Iris’ has opened, claiming a unique gastronomic and educational experience. Housed in the futuristic ‘floating art installation’, ‘Salmon eye’ – part aqua-culture centre, part charitable foundation, Iris is not your standard eatery. With the rise of destination dining, (or ‘expedition dining’, as Iris refers... Read more »

Why luxury beach club takeovers were THE retail trend of the summer

Linen, rattan, social media’s obsession with aesthetics and curated identities collided with luxury fashions exponential quest for authentic experience to create THE definitive retail trend of the summer: beach club takeovers. Top influencers social media feeds have been transformed to visions of la dolce-vita inspired bliss. (Credit: @kyliejenner, @haileybaldwin and @wolfiecindy on instagram) Tomato-girl summer... Read more »

We Need to Talk About CGI Marketing Campaigns…

CGI marketing content has evolved – aiming for a striking level of realism, and imitative of organic content (for example, made to look as if shot on an iPhone). Often quirky, playful, and engineered for virality, these CGI marketing campaigns have made waves on social media. But does it matter if they’re ‘real’ or not?... Read more »

The Barbie Movie is a Lesson in the Power of 360° marketing & World Building.

Is Barbie an unlikely sell for a 2023 audience? Some might think so, considering the feminist and renewed values of the plot and screenplay aren’t obvious through the Barbie movie marketing strategy or casting choices. Nostalgic revivals can be risky, as they could risk reinvigorating outdated values with them. After all, Barbie’s world centers around... Read more »

3D Printing in Retail & it’s Unique Aesthetic

3D printing has been an exciting technology for the design landscape with its wide-ranging capabilities and applications. From whole bridges to individual components, 3D printing has unique selling points with the potential to revolutionise product lifecycles, particularly when applied to 3D printing in retail. A process that often goes hand in hand with environmentalism, the... Read more »

Why Hospitality Loves Retro-Nostalgia

Nostalgic design, retro interiors and their sun-soaked pastel charms have remained increasingly popular in the hospitality industry and beyond. Today, the version we often see is a mashup of various design styles from the 20th century, creating a unique, eclectic blend that appeals to our collective cultural memory. We take a look at where these... Read more »

Are Retail Interiors Ready to Catch Up With “Quiet Luxury”?

Its 2023’s latest style buzzword and Vogue has crowned it the “trend of the year,“ – “quiet luxury” is EVERYWHERE. Searches for “quiet luxury,” “old money aesthetic,” and “stealth wealth” have skyrocketed, with a increase of up to 568% over the past year alone. Tiktok and Instagram feeds are showcasing quiet luxury outfit inspo, with... Read more »

Beyond Pop-ups: Why Brands are Embracing Exhibitions

Luxury brands are known for their quality, craftsmanship, and unique designs. But how do they showcase their expertise and artistry to their customers? One approach that is growing in popularity among luxury brands is through holding exhibitions.

News Opinion Trend

Fantasy Meets Fashion: Exploring the Rise of Anime-Inspired and Cartoonified Design

Anime and design are two powerful forces that have been intertwining in recent years, creating an explosive and innovative fusion that is taking the fashion industry by storm. We explore why.

People Over Product: How Community is Transforming Retail

The future of retail isn’t just about what you buy, but who you connect with, and where you feel at home (or would like to).

Experiential Office Design

We look at the rise of experiential office design and interactive art in informing the next generation of workplace.

The Rise of Flexible Design in 2023

Physically interchangeable, or utilising tech in order to allow for shifting perceptions within a space are underpinning a range of flexible design 2023.