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Interviews News Opinion
“Online shopping has liberated what in person retail can be.”
Last week, Formroom‘s Managing Director, David Roberts, joined a panel discussion featuring Becky Jones of Someday Studios, Koral Abrahim from The Ready House, and Sarah Parsonage of One Question at London Build Expo. The focus? an in depth exploration of a much anticipated project, working alongside Westminster Council, to redefine Oxford Street as a revitalized... Read more »
News Opinion
Gucci Cosmos @ 180 Studios: How to Make an Exhibition Feel ‘Luxury’
In recent years, the world’s top brands have made brand exhibitions their go-to when seeking to create deeper connections with consumers. Gucci Cosmos, fresh from Shanghai, is an immersive dive into the 102-year history of the brand. Designed by the legendary Es Devlin, known for multi-disciplinary stage and set designs, the exhibition feels special. It’s... Read more »
News Opinion Trend
Iris the Restaurant: a Case Study in Destination Dining
In the middle of the stunning Handangerfjord in Norway, new restaurant ‘Iris’ has opened, claiming a unique gastronomic and educational experience. Housed in the futuristic ‘floating art installation’, ‘Salmon eye’ – part aqua-culture centre, part charitable foundation, Iris is not your standard eatery. With the rise of destination dining, (or ‘expedition dining’, as Iris refers... Read more »
News Trend
Why luxury beach club takeovers were THE retail trend of the summer
Linen, rattan, social media’s obsession with aesthetics and curated identities collided with luxury fashions exponential quest for authentic experience to create THE definitive retail trend of the summer: beach club takeovers. Top influencers social media feeds have been transformed to visions of la dolce-vita inspired bliss. (Credit: @kyliejenner, @haileybaldwin and @wolfiecindy on instagram) Tomato-girl summer... Read more »
News Trend
We Need to Talk About CGI Marketing Campaigns…
CGI marketing content has evolved – aiming for a striking level of realism, and imitative of organic content (for example, made to look as if shot on an iPhone). Often quirky, playful, and engineered for virality, these CGI marketing campaigns have made waves on social media. But does it matter if they’re ‘real’ or not?... Read more »
News Trend
The Barbie Movie is a Lesson in the Power of 360° marketing & World Building.
Is Barbie an unlikely sell for a 2023 audience? Some might think so, considering the feminist and renewed values of the plot and screenplay aren’t obvious through the Barbie movie marketing strategy or casting choices. Nostalgic revivals can be risky, as they could risk reinvigorating outdated values with them. After all, Barbie’s world centers around... Read more »
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Breaking the Mold of Dubai Interior Design: Myriam K Salon
Myriam K, a Parisian-born, female-owned hair salon, approached Formroom to design their new salon location in the heart of Dubai. The aim was to create a space that catered to the demanding and fashion-forward clientele of Dubai while breaking away from the traditional salon Dubai interior design styles commonly found in the city. Understanding the... Read more »
News Opinion Trend
Fantasy Meets Fashion: Exploring the Rise of Anime-Inspired and Cartoonified Design
Anime and design are two powerful forces that have been intertwining in recent years, creating an explosive and innovative fusion that is taking the fashion industry by storm. We explore why.
News Trend
Experiential Office Design
We look at the rise of experiential office design and interactive art in informing the next generation of workplace.
News Trend
The Rise of Flexible Design in 2023
Physically interchangeable, or utilising tech in order to allow for shifting perceptions within a space are underpinning a range of flexible design 2023.
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