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Iris the Restaurant: a Case Study in Destination Dining

In the middle of the stunning Handangerfjord in Norway, new restaurant ‘Iris’ has opened, claiming a unique gastronomic and educational experience. Housed in the futuristic ‘floating art installation’, ‘Salmon eye’ – part aqua-culture centre, part charitable foundation, Iris is not your standard eatery. With the rise of destination dining, (or ‘expedition dining’, as Iris refers... Read more »

Why luxury beach club takeovers were THE retail trend of the summer

Linen, rattan, social media’s obsession with aesthetics and curated identities collided with luxury fashions exponential quest for authentic experience to create THE definitive retail trend of the summer: beach club takeovers. Top influencers social media feeds have been transformed to visions of la dolce-vita inspired bliss. (Credit: @kyliejenner, @haileybaldwin and @wolfiecindy on instagram) Tomato-girl summer... Read more »

We Need to Talk About CGI Marketing Campaigns…

CGI marketing content has evolved – aiming for a striking level of realism, and imitative of organic content (for example, made to look as if shot on an iPhone). Often quirky, playful, and engineered for virality, these CGI marketing campaigns have made waves on social media. But does it matter if they’re ‘real’ or not?... Read more »

The Barbie Movie is a Lesson in the Power of 360° marketing & World Building.

Is Barbie an unlikely sell for a 2023 audience? Some might think so, considering the feminist and renewed values of the plot and screenplay aren’t obvious through the Barbie movie marketing strategy or casting choices. Nostalgic revivals can be risky, as they could risk reinvigorating outdated values with them. After all, Barbie’s world centers around... Read more »

Breaking the Mold of Dubai Interior Design: Myriam K Salon

Myriam K, a Parisian-born, female-owned hair salon, approached Formroom to design their new salon location in the heart of Dubai. The aim was to create a space that catered to the demanding and fashion-forward clientele of Dubai while breaking away from the traditional salon Dubai interior design styles commonly found in the city. Understanding the... Read more »

News Opinion Trend

Fantasy Meets Fashion: Exploring the Rise of Anime-Inspired and Cartoonified Design

Anime and design are two powerful forces that have been intertwining in recent years, creating an explosive and innovative fusion that is taking the fashion industry by storm. We explore why.

Experiential Office Design

We look at the rise of experiential office design and interactive art in informing the next generation of workplace.

The Rise of Flexible Design in 2023

Physically interchangeable, or utilising tech in order to allow for shifting perceptions within a space are underpinning a range of flexible design 2023.

Brands Dominate Super-Scale Sites: LV X Yayoi Kusama

Ambitious concepts and awe-inspiring production feats, such as the global LV x Yayoi Kusama campaign, continue to be the ultimate tool for status signalling when it comes to luxury brands.

AW23 Runways Debut More than Just Fashion

Runways have always been a space for experimentation, and recently controversy following Schiaparelli’s inflammatory couture collection featuring faux exotic animal heads. For AW23 collections, we also see runway design leveling up in terms of design and ambition.

Behind the Curve: Is the beauty industry lagging behind when it comes to retail?

The world of fashion retail is constantly evolving, with in-store innovation and hospitality crossovers introduced to keep customers excited and coming back for more. But what about beauty?

Formroom partners with retail giant Reliance to design India’s first Neo-Store: Azorte

In our most recent international department-retail project, Formroom was tasked with creating a blueprint design for Indian giant Reliance Retail‘s new fashion and lifestyle destination super-store, Azorte.