Luxury brands are known for their quality, craftsmanship, and unique designs. But how do they showcase their expertise and artistry to their customers? One approach that is growing in popularity among luxury brands is through holding exhibitions.
Anime and design are two powerful forces that have been intertwining in recent years, creating an explosive and innovative fusion that is taking the fashion industry by storm. We explore why.
The future of retail isn’t just about what you buy, but who you connect with, and where you feel at home (or would like to).
We look at the rise of experiential office design and interactive art in informing the next generation of workplace.
AI makes unprecedented waves in the creative world with the popularisation of platforms like midjourney, DALL-E 2 and stable diffusion. But how realistic, and how useful is the result?
Physically interchangeable, or utilising tech in order to allow for shifting perceptions within a space are underpinning a range of flexible design 2023.
Ambitious concepts and awe-inspiring production feats, such as the global LV x Yayoi Kusama campaign, continue to be the ultimate tool for status signalling when it comes to luxury brands.
Runways have always been a space for experimentation, and recently controversy following Schiaparelli’s inflammatory couture collection featuring faux exotic animal heads. For AW23 collections, we also see runway design leveling up in terms of design and ambition.
The world of fashion retail is constantly evolving, with in-store innovation and hospitality crossovers introduced to keep customers excited and coming back for more. But what about beauty?
How the Jacquemus brand strategy, consisting of 360° storytelling, social media mastery and charismatic founder combine to create unprecedented success for the brand.
In dark and divided times, we all know how beautiful spaces can lift our spirits and bring us together. Why then should public spaces experienced by thousands of people a day be typically devoid of the kind of warmth and expression we value in our homes, favourite restaurants or local galleries?
In our most recent international department-retail project, Formroom was tasked with creating a blueprint design for Indian giant Reliance Retail‘s new fashion and lifestyle destination super-store, Azorte.
