02.02.2022

A Naturalistic Palette For Levi’s, John Lewis Pop-Up Concessions

To showcase the launch of their new 512™ fit, Levi’s came to FormRoom in order to produce two pop up concessions that would combine mannequin plinths, bespoke fixtures and unique graphic displays.

Natural birch ply frames were inserted with printed canvas campaign images and hot rolled steel garment rails, which then slotted together alongside custom built mannequin plinths.

The palette was kept naturalistic, in keeping with the brand aesthetic, whilst all units were coated with a transparent satin lacquer to provide a subtle premium finish.

Formroom delivered and installed both sites at John Lewis Oxford St and Stratford Westfield as part of their exclusive collaboration on the project.

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Dubai’s Influence as a Retail Hub

We’ve been fortunate to work with clients like Charlotte Tilbury, Myriam K, The Social Pup and Varsity in Dubai, Riyadh, Bahrain and Kuwait to bring some of our most ground-breaking concepts to life in a market where true innovation thrives. For us, the Middle East is often one of the most exciting places to work because of its constant redefinition of space design with cutting-edge concepts that blend retail and hospitality into immersive and sustainable experiences.