Formroom is a future-focused commercial interior design agency, specialising in retail, hospitality and brand design.
We offer innovative and immersive interior design and production services tailored to the F&B, retail and hospitality industries including everything from window displays and pop-ups, to full scale hospitality and retail fit-outs (and everything in between).
On top of this, we offer a range of 360° brand services, including research led insight and strategy, brand identity and communication design.
Even though we’re based in London, our projects can be experienced everywhere from the USA, UK and Europe to the Middle East and Asia.
- Beauty
- Luxury
- Retail
- Visualisation
- Windows
- Café
- Hospitality
- Interiors
- Beauty
- Interiors
- Luxury
- Retail
- Café
- Hospitality
- Interiors
News & Insights.
News Opinion
Gucci Cosmos @ 180 Studios: How to Make an Exhibition Feel ‘Luxury’
In recent years, the world’s top brands have made brand exhibitions their go-to when seeking to create deeper connections with consumers. Gucci Cosmos, fresh from Shanghai, is an immersive dive into the 102-year history of the brand. Designed by the legendary Es Devlin, known for multi-disciplinary stage and set designs, the exhibition feels special. It’s… Read more »
Opinion Trend
The changing face of luxury retail: freedom, customer-centricity and no more queuing
Luxury retail strategies see brands continue to refocus their priorities on evolving customer expectations to stay in favour. There have also been some significant statistical shifts in the luxury market – Gen-Z are the fastest growing consumer group, and at least 1/3 of all luxury purchases are now made online. The old paradigm, (including queueing outside… Read more »
News Opinion Trend
Iris the Restaurant: a Case Study in Destination Dining
In the middle of the stunning Handangerfjord in Norway, new restaurant ‘Iris’ has opened, claiming a unique gastronomic and educational experience. Housed in the futuristic ‘floating art installation’, ‘Salmon eye’ – part aqua-culture centre, part charitable foundation, Iris is not your standard eatery. With the rise of destination dining, (or ‘expedition dining’, as Iris refers… Read more »
