Formroom is a future-focused commercial interior design agency, specialising in retail, hospitality and brand design.
We offer innovative and immersive interior design and production services tailored to the F&B, retail and hospitality industries including everything from window displays and pop-ups, to full scale hospitality and retail fit-outs (and everything in between).
On top of this, we offer a range of 360° brand services, including research led insight and strategy, brand identity and communication design.
Even though we’re based in London, our projects can be experienced everywhere from the USA, UK and Europe to the Middle East and Asia.
- Beauty
- Luxury
- Retail
- Visualisation
- Windows
- Café
- Hospitality
- Interiors
- Beauty
- Interiors
- Luxury
- Retail
- Café
- Hospitality
- Interiors
News & Insights.
News Opinion Trend
Iris the Restaurant: a Case Study in Destination Dining
In the middle of the stunning Handangerfjord in Norway, new restaurant ‘Iris’ has opened, claiming a unique gastronomic and educational experience. Housed in the futuristic ‘floating art installation’, ‘Salmon eye’ – part aqua-culture centre, part charitable foundation, Iris is not your standard eatery. With the rise of destination dining, (or ‘expedition dining’, as Iris refers… Read more »
News Trend
Why luxury beach club takeovers were THE retail trend of the summer
Linen, rattan, social media’s obsession with aesthetics and curated identities collided with luxury fashions exponential quest for authentic experience to create THE definitive retail trend of the summer: beach club takeovers. Top influencers social media feeds have been transformed to visions of la dolce-vita inspired bliss. (Credit: @kyliejenner, @haileybaldwin and @wolfiecindy on instagram) Tomato-girl summer… Read more »
News Trend
We Need to Talk About CGI Marketing Campaigns…
CGI marketing content has evolved – aiming for a striking level of realism, and imitative of organic content (for example, made to look as if shot on an iPhone). Often quirky, playful, and engineered for virality, these CGI marketing campaigns have made waves on social media. But does it matter if they’re ‘real’ or not?… Read more »
